Walmart 101

Walmart is a common store for couponers to shop in because of its low prices and availability of stores. In the past Walmart held very little guidance and consistency when it came to coupon acceptance and policies. But with the increase in couponers and a massive volume of complaints Walmart is getting better. They have released a clear, fairly well written policy on coupons. They also released a written policy for price matching. As with all stores, I can’t recommend strongly enough that you print  the policies and carry them with you on all shopping trips.

For the most part couponing at Walmart shouldn’t be super challenging. They do not limit the number of coupons per transaction or the number of like coupons (unless wording on the coupon limits). The do not have any type of store coupons so only one coupon can be used per item. They do allow overage if the coupon exceeds the value of an item. They accept internet printed coupons (IPs). They do accept FREE coupons (except internet printed) and BOGO coupons (including printed). If more than 40 coupons or $50 in coupon savings occur in one transaction a manager will need to approve the transaction.

Walmart has a price match policy that many couponers enjoy. They will match any competitor’s price on an item, even without an ad. While that sounds clear-cut, there are some areas of grey there. They don’t define a competitor, so this is up to individual stores (and sometimes individual cashiers) to decide. Also, nowhere in their price match or coupon policy do they clearly state that they will accept a coupon on a price matched item. Corporate has told individuals you can but the lack of documentation can cause issues when you encounter stubborn cashiers and CSMs.

A few select Walmarts are test running coupon doubles (currently select stores in Utah county, only on select days). Otherwise there is no doubling of coupons. We can only hope they will expand the coupon doubles program.

If you have issues with any cashiers not following policy kindly ask for a store manager. This is different from the CSM that oversees the checkout. If the store manager cannot help you I recommend calmly leaving the store and contacting corporate. Usually they are good about educating to stores. Corporate can be contacted at 1800WALMART.

Here is a breakdown of their written coupon policy. It can also be downloaded here.

We gladly accept the following types of coupons

  • Print-at-home  internet coupons
    • Must  be legible
    • Must  have “Manufacturer Coupon” printed on them
    • Must  have a valid remit address for the manufacturer
    • Must  have a valid expiration date
    • Must  have a scannable bar code
    • Buy one, get one free (BOGO) coupons with a specified price
    • Are acceptable in black and white or color
    • May not be duplicated
  • Manufacturers’ Coupons
    • For dollar/cents off
    • For free items (except those printed off the Internet)
    • Buy one, get one free (BOGO) coupons
    • Must have “Manufacturer Coupon” printed on them
    • Must have a valid remit address for the manufacturer
    • Must have a valid expiration date
    • Must have a scannable bar code
    • May not be duplicated
  • Competitors’ Coupons
    • A specific item for a specified price, for example, $2.99
    • Buy one, get one free (BOGO) coupons for items with a specified price
    • Have a valid expiration date
    • Are acceptable in black and white
  • Soft drink container caps
  • Checkout coupons (“Catalinas”)
    • Printed at our competitors’ registers for dollar/cents off on a specific item
    • Must have “Manufacturer Coupon” with specific item requirements printed on them
    • Must have a valid remit address for the manufacturer
    • Must have a valid expiration date
    • Must have a scannable bar code
    • Are acceptable in black and white
    • May not be duplicated

We DO NOT accept the following coupons:

  • Checkout coupons
  • Dollars/Cents off the entire basket purchase
  • Percentage off the entire basket purchase
  • Print-at-home Internet coupons that require no purchase
  • Competitors’ Coupons
  • Dollars/cents off at a specific retailer
  • Percentage off
  • Buy one, get one free (BOGO) coupons without a specified price
  • Double or triple value coupons

*The following are guidelines and limitations:

  • We only accepts coupons for merchandise that we sell.
  • Coupons must be presented at the time of purchase.
  • Only one coupon per item.
  • Item purchased must be identical to the coupon (size, quantity, brand, flavor, color, etc).
  • There is no limit on the number of coupons per transaction.
  • Coupons must have an expiration date and be redeemed prior to expiration.
  • If coupon value exceeds the price of the item, the excess may be given to the customer as cash or applied toward the basket purchase.
  • SNAP items purchased in a SNAP transaction are ineligible for cash back.
  • WIC items purchased in a WIC transaction are applied to the basket  purchase and may not be eligible for cash back. Refer to state-specific WIC guidelines.
  • Great  Value, Marketside, Equate, Parents Choice, and World Table coupons have no cash value and are ineligible for cash back or application to the basket purchase.
  • The system will prompt for supervisor verification for:
  • 40 coupons per transaction.
  • A coupon of $20 or greater on one item.
  • $50 or more in coupons in one transaction.

Here is a breakdown of their price match policy. This can also be downloaded here.

We’re committed  to providing low prices every day. On everything. So if you find a lower advertised price on an identical product, tell us and we’ll match it. Right at the register.

We gladly match the price in the following types of ads:*

  • Buy one, get one free ads with a specified price
    • Example: Buy one for $2.49, get one free (BOGO)
  • Competitors’  ads that feature a specific item for a specified price. Preferred shopping card prices for specific items that are in a printed ad.
  • For fresh produce and meat items when the price is offered in the same unit type (lb. for lb.; each for each)

*The following are guidelines and limitations:

  • We will match any local competitor’s advertised price.
  • We do not require customers to have the ad with them to honor a competitor’s ad.
  • Items purchased must be identical to the ad (size, quantity, brand, flavor, color, etc.)

We DO NOT match the price in the following types of competitor ads:

  • Items that require a separate purchase to get the ad price
    • example: “Buy [item A] to get [item B] for $C”
  • Items with no actual price that require a purchase to get free product
    • example: “Buy both [items A & B] to get [item C] for free”
  • Items that require a purchase to get a competitors’ gift card
    • example: “Buy [item A] to get a $B gift card
  • Buy one, get one free (BOGO) ads with no actual price given
  • Going out of business or closeout prices
  • Percentage off
    • example: “All mascara, 40% off”
  • Competitors’ private label price promotions

We do not honor:

  • Ads when the actual price for items cannot be determined.
  • Internet pricing
  • Misprinted ad prices of other retailers
  • Going out of business” sales or “close out” prices

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